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For a few years now we have seen an evolution in commercial calendars:
promotions are more and more frequent, without any commercial logic and it is no longer clear what to rely on or at what price to buy... In the name of clarity and respect for our customers, we wish to have complete transparency on our commercial policy and explain precisely how and on what basis Sessùn's commercial calendar is defined.
In this global context of repeated sales and promotional operations, we are gradually losing the true notion of collection and creation. Initially, the sales are intended to sell less sold products so as not to keep unused stocks of merchandise. Over time, these have become an end in itself and for many a way to charge higher rates to compensate for increased activity during periods of discount promotions.This is not our choice!
At Sessùn, our products are produced in reasoned quantities, it is our manner of preserving you a privileged access and not to multiply promotional offers that would depreciate their true value. Our collections are designed and conceived with a deep attachment to the quality and work of the material and we apply prices in line with this level of requirements.
What products are we discounting and why are we discounting them?
Each season, Sessùn offers new products through a collection that tells a story, inspired by artistic and human encounters. In these responding creations, some immediately win your heart, others do not have this chance. It is the latter that will be discounted, more or less according to their success. However, other products will never be, they are our iconic, timeless products, renewed from season to season.
How do our promotional offers work and to whom are they accessible?
At Sessùn, each season is composed in two stages. A first small "pre-collection" with pieces adapted to the mid-season (delivery at the end of November for Early Spring and May for our Pre-fall), then the main collection itself which arrives a few months later (between January and March for the summer collection and July and September for the winter collection).
Every 6 months, we offer our "Happy Days" which cover a selection of articles from the pre-collections. This event is open to all and takes place in November for the pre-fall and in May for Early Spring.
A few days before the official sales date, we open our "Private Sales" to our customers on a selection of items from the current collections. To access these sales, you must be registered in our files and have a customer account in advance. In stores, your name allows you to be in our software and thus have access to discounts. On the website, customers registered in the file receive an email a few days before with their personal access link. These Private Sales are designed to reward the loyalty of our customers by giving them early access to the sales (shops or e-shop). The sales are then open to all, according to the legal calendar applicable in each region.
What about "Black Friday"?
Coming from American and Canadian cultures, Black Friday has become a part of our calendars for a short decade. It represents a way of consuming that we do not wish to adhere to. By offering significant reductions in such a one-off manner, the true value of the products is lost and the incentive is for overconsumption, often unthought out and driven by the ephemeral.
We are not taking part in Black Friday. Instead, we want to use the day to interact with our customers on more responsible topics such as recycling and the environment. Having aided The Ocean Cleanup in 2019, we are choosing to give our support this year to La Fondation de la mer, which contributes to the study and protection of the oceans by developing and managing its own programmes in the areas of biodiversity protection, pollution control, research support, education and awareness campaigns.
What do we do with our unsold goods?
If the sales are not enough to completely sell the references remaining in stock, it can also happen that we offer unsold items from previous collections at preferential prices during private sales on specialized platforms. Items with major defects or whose use is made impossible are processed by a partner company for recycling and use in furniture or automotive applications.
This desire to clarify our commercial policy is in line with our commitment to a more responsible fashion, based on structured collections, at fair and thoughtful prices. It is also a way for us to express our gratitude for the trust you have placed in us and the loyalty you have shown us over the years.